The moment Apple fans around the world have been waiting for has finally arrived. After months of rumors, leaks, and endless speculation, we are now just days away from the Apple Event 2025. Scheduled for September 9, this year’s keynote is shaping up to be one of the biggest and most exciting Apple launches in recent years. The spotlight will be on the iPhone 17 lineup, along with the latest Apple Watches, and possibly new AirPods as well. So let’s take a closer look at what you can expect from the event, how to watch it, and which products won’t be announced this time.
Where and How to Watch the Apple Event 2025
Just like every year, Apple is inviting a limited number of press members to attend the event in person. But don’t worry — it will be streamed live online for everyone to watch. The keynote kicks off on September 9 at 10:00 a.m. Pacific Time (around 10:30 p.m. IST). You can watch it directly on Apple’s official website, their YouTube channel, and on the Apple TV app across devices. Basically, wherever you usually watch Apple events, you’ll be able to tune in without any hassle.
iPhone 17 Series: The Star of the Show
The highlight of the event will, of course, be the iPhone 17 series, and this year Apple is reportedly introducing some major changes. The most exciting update is the introduction of a brand-new model called the iPhone 17 Air, which will replace the “Plus” model in the lineup.
The iPhone 17 Air will feature a super slim design, making it a sleek competitor to Samsung’s Galaxy S25 Edge. However, the thinner body could come at the cost of a smaller battery, which may be a drawback for heavy users.
As for the iPhone 17 Pro and Pro Max, Apple is expected to redesign the camera island on the back. In addition, the Pro model may include a periscope camera for enhanced zoom capabilities. Another big upgrade across the lineup is the 24MP selfie camera, promising sharper and more detailed front shots. Furthermore, all iPhone 17 models could see a bump in RAM to 12GB, ensuring smooth performance for Apple Intelligence, the company’s AI-driven features.
New Apple Watches
Alongside the iPhone 17 series, Apple will also introduce new smartwatches. The lineup is expected to include the Apple Watch Series 11 and the Apple Watch Ultra 3.
The Ultra 3 may feature a larger display without increasing the watch’s overall size. It is also rumored to come with Emergency SOS support that works without needing an iPhone connection — a highly useful feature for outdoor enthusiasts. Some reports also suggest the addition of 5G connectivity.
Meanwhile, the budget-friendly Apple Watch SE is also expected to get a refresh, though the design changes may be minor. In terms of health features, blood pressure monitoring has long been rumored, but it remains unclear if it will debut with the Series 11 or the Ultra 3. What is certain, however, is that Apple will continue expanding the health and fitness tracking features that make the Apple Watch so popular.
AirPods Pro 3 Could Arrive
It has been nearly three years since Apple last launched the AirPods Pro, so it feels like the right time for an upgrade. This year, the company might finally unveil the AirPods Pro 3.
The new version is rumored to include biometric sensors, potentially allowing heart rate monitoring directly from your ear. Another exciting feature could be live translation, which would be a game changer for frequent travelers. In terms of design, however, the AirPods Pro 3 are not expected to look drastically different from the current generation.
What Not to Expect
While there’s a lot to look forward to, Apple will keep this event focused primarily on the iPhone 17 lineup and wearables. That means no new Macs this time, and likely no new HomePod mini either.
The highly anticipated M5-powered iPad Pro is expected to be saved for an October event instead. The same goes for the successor to the Vision Pro headset, which may arrive later this year, also powered by the M5 chip.
Why This Event Is Special
This year’s Apple Event promises to be a memorable one. Whether you’re excited about the sleek iPhone 17 Air design, the powerful new cameras on the Pro models, or the health upgrades on the Apple Watch, there’s something for every Apple fan to look forward to.
Now, all eyes are on September 9, 2025, when Apple will finally take the stage and unveil the next generation of devices.